You can always trust Jo Malone to add some excitement into your everyday life. I used to think it was simply the pristine packaging and the gorgeous gift boxes all beautifully tied in her signature black and beige paper bag, but it's so much more. Any woman who appreciates 'real' fragrance has a bottle of something Jo Malone on her dressing table. Her scents are classy, chic and far from the premium designer brands that we're so used to spritzing on daily. Jo's scents are treasured and kept for those special occasions.
As a beauty editor I was in the very fortunate position of getting a preview of Jo's latest concoction and as ever I wasn't disappointed one little bit. The venue was decked out in fresh bluebells, doll-like models fluttered around the room in delicate blue mesh dresses and blue Afro wigs mirroring the new and first advertisement campaign of Jo Malone Wild Bluebell Cologne. It was like walking into a mesmerising fairytale. Perfectly dressed, polite and of course good-looking waiters (all the normal criteria at events like these) served delicious drinks such as apple and rhubarb juice with a splash of mint that made a healthy alternative to my usual morning caffeine-fix. A delicate and floral smell lingered in the air, but without that heady smell that reminds you of your granny, you know the one. This scent was modern, calming and chic, almost like springtime in a bottle...(but launching in September!)
It's no wonder I'm already excited for the next launch. .
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